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Erbas at EPHJ 2014

Also this year Erbas was present at EPHJ, one of the most important fair in the watch making industry and in particular in the production of watches. The booth, even though the small dimension, has attracted the attention of the public thanks to a peculiar welcome desk, a multimedia desk, which broadcasted the corporate video of Erbas presentation. See you in 2015!

In the market the quality wins

The early months of 2014 were closed with a positive sign: the export of precious watches has increased while the models of the medium-low range still suffer. Gold and platinum cover only 2% of the total number of watches for parts, but in value they are the 35%. Rise the bi-colour models (steel combines with gold) and for the other metals (above all titanium) and materials (ceramic first) the percentages are respectively 14% and 5%, 25% and 3%. Finally, the watches with higher price than CHF 3’000.- represent only the 6% of the Swiss export, but their value is around 65%.

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